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November 08, 2011


Jeremy Springfield

As a graduate of Business Administration from Boston University I can assure you that this holds true for just about all production of any kind of goods for the American consumer populace. It's the 'wall mart' effect. There are deep seated ideals in the population about buying 'low cost' instead of paying for 'high quality'... Explain to people why seeking lower cost at all times is bad for everyone. Case in point Vlassic Pickle. http://www.fastcompany.com/magazine/77/walmart.html Make sure the game design company you work for never becomes Walmart.

I urge any game developer to ignore wide sales and instead focus on turning a profit with smaller numbers of sales (this comes down to really controlling costs and is hard as hell). Just don't plan on becoming the next Persson any time soon. Instead be Dejobann. Slow steady growth over time by selling quality products, priced according to that quality. In this sense Indie game companies are better suited to the long term, as long as they stick to quality over quantity, keep things humble, and don't waste tons of money on fully stocked redbull cases. http://trenchescomic.com/tales/10248

And maybe some of us gamers should get some business degrees while we're at it. ;)

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