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August 09, 2011


Jeremy Springfield

Are you engaging in marketing by writing and distributing a blog? Am I engaging in marketing by leaving this comment?

But on a serious note, traditional marketing really only helps those that don't understand games. If you are a gamer then you really don't need to be told who to make games for. You make games for yourself. Although I suppose that Zynga is the counter point to that. But then they are the ultimate counter point aren't they?

The kind of 'good' marketing (white hat marketing?) that you're talking about is 'Inbound Marketing'. Having and expressing an honest opinion (not one made up and rationalized like the Bill Hicks example), and seeking feedback on that opinion is much much better stuff then segmenting people into fictitious groups. Then trying to force an opinion on that group using advertising.

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